Core Technology

At the core of all Datablue products is a sophisticated inference engine which emulates the logical thought processes used by people to assess various pieces of information, despite differences in formatting, spelling errors and other keying errors.

In order to achieve this, the engine utilises a “rules-based” approach to information processing as opposed to traditional program or application based approach. This methodology provides significant advantages over program and application based parsing, the most significant of which is a “universally adaptable” engine. In other words, when processing information from different localities or for differing applications an alteration to the governing rules used by the inference engine can be made to accurately process the localised information. This is of significance for several reasons:

There are considerable differences in how information (particularly name and address data) must be interpreted in different countries. For example the rules used to process name and address information in Australia are significantly different to those required to successfully process names and addresses within New Zealand and the United States.

A single engine can be implemented universally reducing support resource requirements and enabling a truly global support network.

Changes to the engines rules can be made efficiently if a locations environment changes (E.g. Addressing conventions are changed).

This rule based approach provides the potential for accurate processing of information regardless of the locality in which it is employed and allows for significant increases in speed of processing being achieved.