The Information Platform

The recognition of customer data as a critical asset is changing the way in which organisations manage and value their business. Effective communication with customers and stakeholders places name and address data at the centre of the business process. This heightened position name and address data has taken within the commercial world will only be strengthened by more and more technologies taking advantage of name and address data. For Example OCR verification in document management solutions and validation of data captured via voice recognition technologies.

The role of name and address data is evolving beyond that of basic data stored for legislative compliance or mailing purposes. It is emerging as a unique source of business intelligence for those organisations who are empowered to use it and a secure platform from which to enhance an organisation's understanding of its customer base and supply chain.

Supporting the increasing appreciation of the importance of name and address data, new and innovative technologies are being developed to further unlock its potential. Unfortunately the experience of most organisations, from small to large, is that consistency and accuracy in name and address data is difficult to establish and impossible to maintain. How can organisations meet customer service expectations or fulfil compliance obligations?