Why Name & Address As The Platform?

The combination of name and address is the ONLY unique customer identifier. They are also the only two components that can be verified to provide a single point of truth. Whilst organisations within particular industry sectors may choose to use additional identifiers such as account or telephone numbers, these cannot be verified in isolation and in many instances may belong to multiple entities. For example, Joint or multiple accounts.

Emerging technologies also give strength to the use of name and address as an information platform. The use of automation in Business to Consumer (B2C) applications rely heavily on name and address data, whether it be as an element of identification to initiate a transaction or used in the fulfilment process. The use of name and address also offers significant advantages when searching for and/or retrieving information.

The most significant benefit in using name and address as the unique identifier within a database, is that once verified name and address elements have been established a wealth of additional information can automatically be appended providing unsurpassed business intelligence opportunities. This makes quality name and address data fundamental to the information platform.