The Datablue Vision

The emerging age of the name & address information platform presents significant opportunity for organisations to gain a complete understanding of the various entities that make up their database, however this also places considerable responsibility on the accuracy of the name and address data of which the information platform is constructed.

Datablue’s vision is to assist organisations to confidently acquire this capability by providing advanced, yet easy to use solutions that ensure accuracy of the information platform. Initially this vision is to be realised for the localised Australian market by the development of advanced address verification solutions in compliance with Australia post’s Address Matching and Approval System (AMAS) .

Following success in the Australian AMAS market, made possible by the methodologies employed during Datablue’s product development process, solutions for the New Zealand, United States, United Kingdom and other markets are easily within Datablue’s reach.

The ultimate goal of developing a suite of globally focused products which would present an all-round, vastly superior solution to those already available in the market has proven to and will continue to be readily attainable for Datablue.